Breaking News: WOKKA SAKi
Vodka Meets Sake in New East-West
Fusion Drink: Elin McCoy
(Elin McCoy writes
on wine and spirits for Bloomberg News.
By Elin McCoy
This East meets West tale captivated Day and made a great back story for his new creation, Wokka Saki (wokka is Japanese for vodka).
While Day, 36, had already created several natural, non- alcoholic beverages for his company, Extreme Drinks, such as Extreme Enduro, a sports drink made with plant protein, and Extreme Chill Out, which is designed to smooth out your wrinkled, over-clubbed soul ... this was his first spirits bottling.
Seeking the help of a master
blender and flavor specialist, it took Day 500 tries and three months
to come up with the winning recipe: a drink that was 80 percent triple-micro-
distilled handcrafted English grain vodka, 20 percent fine Japanese honjozo
sake, and a handful of ``mystical'' Asian fruits ... he won't say which
Smooth and delicate, elegant and stylish, with hints of peach, apricot and passion fruit, Wokka Saki is clearly an elixir in tune with the times. Enthusiasm continues to build for all flavored and infused spirits, especially vodkas.
Among the latest entries from
spirits companies are the hot-pink X-Rated Fusion Liqueur, a blend of
ultra premium French vodka, mango, passion fruit and Provencal blood oranges,
and the blue-tinged Magellan Gin, created from triple distilled neutral
spirits, spring water and a mix of botanicals that includes deep blue
Iris petals. And from Minnesota, there's Shaker's Rose
The new bar chefs and ``mixologists''
(they used to be called bartenders) are happy to oblige this passion for
fusion, introducing exotic spirits and fruits into their concoctions.
Unlike simple flavored
bottlings such as lemony Absolut Citron, Wokka Saki and other hybrids
combine two different alcohol products as well as the requisite packet
of secret flavorings.
Surely the craze for sake cocktails
that began some six years ago at hip bars in California primed us for
a sake vodka spirit. Though purists may shudder, the Japanese rice wine
has become a white spirit substitute in basic bar drinks like the martini
and pina colada, popular for its unusual taste as well as its lower alcohol
content (15 percent) and the fact that it's largely free of congeners,
those byproducts of alcohol fermentation that cause hangovers.
Limos, Strapless Dresses
To create excitement in the
U.S., Day's U.S. public relations firm staged ``Operation Kimono,'' in
which ``Asian-esque'' women in black strapless dresses arrived in stretch
limos at trend-setting bars in a half dozen cities. Out they popped, carrying
bottles of Wokka Saki and flanked by military style bodyguards, also clad
in black. The act heads to the
Day likes to think of Wokka Saki as a bridge between East and West, but so far it hasn't reached Asia. While he says ``it needs to get traction in the West first,'' he's confident ``Operation Kimono'' will play in Tokyo.
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