22nd June 2005
WOKKA SAKi breezes into the Windy City
WOKKA SAKi (http://www.wokkasaki.com), the first ever vodka saké brand, launched last week across Chicago, Illinois
Terry Brick, VP, Gen. Sales Manager Southern Wine & Spirits Illinois, distributor of WOKKA SAKi stated: " WOKKA SAKi is certainly one of the most unique vodkas released in years; early indicators from the market are that we have a real winner on our hands."
A targeted bar campaign codenamed 'Operation Kimono' saw Chicago's finest venues visited by a ravishing Asian-esque woman. Paparazzi bulbs flashed as her stretch limo pulled up and crowds parted as she entered mysteriously holding a bottle of WOKKA SAKi, and flanked by military trained bodyguards dressed in black.
Only a select number of stylish venues were privileged to be hand presented with a bottle of the unique brand in this unique way, and 100 partygoers in each venue were able to sample the signature cocktail 'The Shy Eskimo' (WOKKA SAKi, cranberry, and soda.) The Venues selected were: Bella Lounge, Narcisse,Funky Buddha Lounge, Reserve @ District, Spy bar, Sushi Samba, Level, Rednofive, Wet, Y, & Buzz.
In addition WOKKA SAKi saw itself listed the same week in the The Bar @ The Peninsula Hotel, Nomi@ the Park Hyatt Hotel, W Hotel, Japonais, Mirai Sushi, Butter, Moda, the Fulton Lounge & Sam's wines and Spirits.
Jill Anderson, Gen Manager, Narcisse Bar, Chicago: "WOKKA SAKi is one of the most competitive vodkas to be introduced in a long time. It has already won over many of Narcisse's most discerning vodka customers."
Tim Day, Creator of WOKKA SAKi & marketing director commented ' Our launch in Chicago follows on from our roll out in Florida, where WOKKA SAKi became listed in 960 bars in 4 weeks. To say we are excited about the potential of the brand in the 'Windy City' is an understatement, Chicago's a great city and i just know that Wokka will blow down doors !'
Operation Kimono is the brainchild of Connecticut based Brand Engineers Red Rocket, and proved a highly effective guerilla style marketing campaign that captures the imagination of both gatekeepers and trendy party goers, instilling intrigue and brand awareness'. Tim Day added ' We will now be taking 'Operation Kimono' and rolling it out across New York,San Francisco & Los Angeles'.
WOKKA SAKi is a blend of micro distilled grain vodka, fine Japanese saké, and a subtle essence of Asian fruit. East meets west, saké meets vodka, WOKKA SAKi represent's the fusion of two noble cultures, inspired by the awesome beauty of 'Snow Monsters' found around Japan's Asahi mountains between January and March.
What makes WOKKA SAKi so special ?:
'It's all in the blend ..... a rare process of three step micro distillation in a single 400 litre stainless steel pot still known as 'Tom Thumb', ensures the grain vodka in WOKKA SAKi is exceptionally smooth. Fine imported Japanese saké is then carefully blended with the vodka and a subtle fusion of Asian fruit is added that harnesses the character of WOKKA SAKi and gives it its distinctive flavour.This labour intensive process of single batch distillation and manual blending is reserved for only the finest and most expensive spirits.
WOKKA SAKi has excelled at the San Francisco International Spirits competition for three consecutive years, having been awarded Double Gold in 2003, Gold in 2004, and now Double Gold in 2005. This represents an unrivalled run of results in this prestigious competition. In addition WOKKA SAKi has been rated 96/100 in a taste test by Paul Pacult ( aka 'The Spirits Guru USA'), his highest categorical rating.
Inspired by 'Snow Monsters':
Each year between January and March, powerful winds from the Siberian plains whip the surface of the Sea of Japan, becoming heavy with freezing vapour before hitting the Japanese coast and rising high over the Asahi mountains. Standing in their path, giant conifers on the slopes of Mount Zao become coated with layer upon layer of snow and ice, until eventually their shapes are obscured and distorted. These petrified giants seem to stalk the valleys and are known as 'snow monsters' or 'Juhyo'. Their awesome beauty is celebrated at Mount Zao's annual Snow Monster festival.WOKKA SAKi is personified by the creation of the Snow Monsters: The Western wind (represented by vodka), the eastern enviroment (saké) and the beautiful and unique outcome (WOKKA SAKi)
WOKKA SAKi is a brand owned by Extreme Spirits Ltd. For further information please contact:
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